ADVERTISING & MEDIA
At CMS Group, we believe thorough media research and tracking is the backbone of solid media planning. Our extensive media experience sets us apart from other agencies and buying services. We work diligently to ensure our clients get the most for every media dollar.
- Research / Strategic Analysis
- We start with a careful Examination of the business marketing and communication goals. We make sure that all media plans are as efficient and effective as possible using extensive market research.
- Brand Architecture & Positioning
- Graphic Design and Creative Development
- Outdoor Advertising
- National & Local Print Campaigns
- Broadcast & Television
- Competitive Audit
- Collateral Development
- Radio Production & Strategy
- Account Management
Our team has experience in every media discipline and is equipped with the analytic tools to do the best job possible. The CMS Group team works together to build and execute effective plans that include all marketing channels. When we place your media, we have all the business goals in mind. Whether it is to increase visits, click-throughs, phone calls, or likes, we know it is all based on performance.
- Effective media planning starts with understanding the customer and the customer journey – who they are, how they will find you, how you can find them and what will get them to take action.
- We help with finding the right customers to find you, then provide them a path to learn more or connect through the channels of their choice.
- Markets are different and often require different solutions, even when part of a large system.
- Marketing budgets are never as big as you would like, but small budgets smartly executed can generate big results.