Data Hygiene
DON'T LET YOUR CUSTOMER DATABASE DECAY
Your customer database is probably one of your most valuable and under-utilized assets. If your file contains inaccurate demographic data, you’re not communicating with the right customers and you’re wasting money on all marketing campaigns. If your database is incomplete, you could be missing opportunities to connect with them through other multichannel mediums such as email or social media. Poor data quality doesn’t just affect sales and marketing; it also impacts the entire organization. Remember, it is less expensive to keep an existing customer than it is to find a new one, so building strong relationships with your existing customers is important.
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Email Hygiene & Email Append
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Phone Append
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Phone Type
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Address Correction
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Address Update
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Secondary Address Correction
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Address Type
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Merge Purge
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Marital Status Update
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Age Group Update
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Customer Enhancement & Interest Coding
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Customer Purchasing Patterns
BENEFITS OF A COMPLETE AND ACCURATE CUSTOMER FILE
Quality data is the key component to a successful business. By maintaining complete and accurate customer files, businesses like yours benefit by staying connected with your most valuable asset – your loyal customers. Appending rich customer information helps you understand your customer’s distinct characteristics, enabling you to deliver the highest levels of service throughout the customer relationship. Organizations can optimize the value of their customer data by maintaining address hygiene through postal processing and enhancing their information with valuable data for up-sell and cross-sell opportunities through multichannel marketing efforts.
HOW CMS GROUP CAN HELP
CMS Group offers a suite of data processing services to enhance the information within your database and keep your files up-to-date. We’ve been cleaning and enhancing customer files for many casinos and hotels. Our proprietary databases and data solutions are utilized by many organizations with our specialty in the casino and hospitality industries.
DATA HYGIENE
Sample Data Information
Address Hygiene Summary
Address NCOA Summary
Address Characteristics
Address Suppression (Possible "Do Not Promote To")
With Data Hygiene, you find the weaknesses in your data And correct it
Telephone Append
Email Hygiene - Suppression
Age Groups
LIST SERVICES AND INSERT MEDIA
Precisely targeted to your audience and your offer, innovative multichannel list and insert media marketing solutions from CMS Group can help you find new ways to connect and engage with your most valuable prospects and customers – and discover untapped revenue sources.
LIST MANAGEMENT
CMS Group evaluates your list’s marketability, develops a unique brand identity, and pinpoints the most effective target markets to maximize list exposure and create a steady revenue stream for your business. We manage industry-leading lists, penetrating virtually every market and industry, featuring highly selectable files with firmographic, demographic, and lifestyle data attributes.
LIST BROKERAGE
CMS Group partners with you to gain a full understanding of your data needs to plan and implement a results-focused solution through direct and digital marketing.
INSERT MEDIA
CMS Group helps businesses acquire new customers through package and online inserts, catalog and publishing blow-ins, ride-along, sampling programs, statement inserts, space advertising, FSIs, and other partnerships.
LIST SERVICES PRODUCTS & SOLUTIONS
At CMS Group, we manage thousands of lists and provide our clients with a full range of services and a wealth of industry expertise. CMS Group is your one-stop source for successful list and management solutions.