WHO IS CMS GROUP?
CMS Group is an operator and consulting enterprise specializing in a vast array of operations & administration services for the Gaming & Hospitality industries. The CMS Team consists of seasoned professionals with extensive experience in the commercial and Native American segments in local & regional markets. CMS Executives have been successful in corporate, multi-property & property-specific roles for major gaming & hospitality organizations. CMS is extremely comfortable working in all regional & rural settings for integrated resorts, destination resorts, casino hotels, riverboat & slot route product offerings. The CMS Team started their careers as front-line employees and were progressively promoted and advanced in their organizations to senior executive positions such as; CEO, Vice President, General Manager, CFO, Director, etc. CMS Key Employees have the collective experience of over 100 years in the gaming & hospitality arena.
CMS Group provides a complete gaming and hospitality industry perspective spanning all disciplines, jurisdictions, and products.
CMS GROUP IS NOT JUST AN OPERATOR OR A MANAGEMENT SERVICE,
BUT A PARTNER TO YOUR BUSINESS
ESTABLISHED IN 2011
We formed CMS Group to assist businesses to grow. We combine our experience and knowledge; to make a difference; to make businesses be successful and more profitable. CMS Group ensures that all products and services are monitored and measured against the expected levels of service and that the results, expressed in accordance with the customers’ needs, are reported regularly to the business and customers.
CMS Group exists to ensure that our products and services fully align with the needs of our partners and meet the customers’ needs. The goal is to ensure that levels of service agreement with our clients and all services are delivered to the agreed levels defined in terms of agreed performance indicators. CMS Group must also ensure that products and services are continually improved using the latest techniques and technologies.
Chief Executive Officer
Rick has over 27 years of experience with both Native American and commercial gaming organizations as an innovative casino marketing executive. Rick has held senior-level executive positions in marketing at the corporate and property levels of organizations such as Herbst Gaming, Tropicana Entertainment, Caesars Entertainment, and Isle of Capri Casinos. Rick Campbell possesses expertise in creating and executing marketing tools with a proven track record of profitability in developing comprehensive marketing strategies. He has also executed successful marketing programs for both land-based casinos and online gaming operations, including the development of CRM bridge platforms between social gaming and land-based player systems. Rick served 9 years on the advisory board for the Global Gaming Expo (G2E). Throughout his career, Rick has had the privilege of being invited to conduct seminars and be a guest speaker at various conferences throughout the United States and Europe on topics of Casino Marketing and Management.
Chief Operations Officer
Larry Johnson is a seasoned casino/hospitality executive with over 30 years of experience in key executive management positions as President & General Manager, COO of Operations, Vice President of Hotel Operations, and Corporate Director of Food & Beverage with premier casino resorts, and hotels resorts, and our nations national park. Larry has developed a diverse skill set in property development, business & property expansion, property remodeling, operational models, multibillion-dollar purchases & takeovers, and greenfield start-ups. Mr. Johnson is an advocate for lifelong training and his personal development is a testament to that value. He has achieved certifications in Food & Beverage, Slot, Table Game, and Hotel operations. He has a mastery of Management Systems, namely, Oasis & Oasis 360, IGT, Micros Opera, Infogenesis, LMS, Manager Pro, Stratton Warren, Mas 90, Kronos & Infinity. His specialization also includes Six Sigma & Design for Six Sigma and, Positive Leadership Practices.
Chief Technology Officer
With more than 28 years in the Information Technology field, Mark brings a unique blend of technical and interpersonal skills to exceed client expectations. Mark’s technical experience includes network design, installation, and administration for both large and small companies. As a senior member of the Information Technology staff at Arizona State University, Mark held many positions including Information Technology Architecture Analyst, and Manager of the Network Services team, which was comprised of senior-level engineers and administrators responsible for all voice and data services on the University’s west valley campus. Mark began his IT career as an independent consultant to small and mid-size businesses, gaining a unique perspective on the needs and priorities of business owners and managers, especially as they relate to realizing value from their investment in technology. His experience as a business owner and senior manager together with his extensive experience with a wide range of solutions allows him to understand and address the operational and technical needs of clients. Mark has the expertise to identify technology solutions to business problems and to clearly and effectively communicate with both technical and non-technical users and stakeholders. The benefit to clients has been Mark’s ability to deliver highly effective, state-of-the-art solutions that provide value and help propel the business toward its strategic objectives.
Chief Financial Officer
Accounting and Finance •SEC Reporting including the filing of Form 10Q, 10K, and 8K and SOX controls design and implementation
Accounting systems design, conversion, implementation, and integration
Financial Statement design
Investor relations/ownership financial reporting, including PowerPoint presentation preparation and presentation delivery monthly/quarterly as required
Worked with banks and loan administrative agents to ensure covenant compliance and timely interest payments
Cash management in a distressed operating environment, including monthly capital, calls for construction and operations
Capital expenditure ROI analysis, review, approval, and tracking
Prepared detailed budgets, forecasts, and business models for current and proposed business operations
Credit and collection of casino and hotel receivables, including international collection trips
VP Special Events & Entertainment
Bill has 30 plus years in the entertainment & music industry. Booking celebrity talent for major corporate events to private parties. He specializes in marketing & promotion of brands. A wide variety of companies ranging from private label wineries, pharmaceuticals, casinos & charities have all benefited from his expertise.
Bill is a music contractor and a member of the local 802 musicians' union in NYC. He has been associated with some of the most recognizable jingles ever! His team won a Clio Award for Almond Joy’s, “Sometimes You Feel Like a Nut.”
Bill has cultivated many contacts with International, national & local media outlets and can maximize a charity & client’s visibility. Bill has facilitated film & TV projects for several #1 NY Times Best Selling Authors and as a literary agent, has secured book deals for well-known musicians & actors! Throughout Bill’s career and travels he has many relationships that still exist today. At this point in his career, he can call upon his contacts to help promote a product or brand. His hard work and perseverance are the main ingredients for a successful campaign.
Chief Creative Officer
January is an executive design guru whose 20+ years in graphic arts are only outweighed by her impeccable style and eye for artistic perfection. January has created marketing and branding collateral for John Taffer Media, Thrive Nightclub, and The Crown Plaza in Downtown Dallas, as well as multiple companies, large and small, across the country. She has worked with some of the top Marketing execs on projects ranging from the self-help market, product design within network marketing companies, and clothing lines (including Carey Hart). She has been involved in original concepts from start to finish, years in corporate design within the casino industry, the opening of nightclubs, magazine launches, and charitable designs for organizations like the American Heart Association and Girl Scouts of Southern Nevada.
With 20+ years of experience, Nick understands the gaming, residential and retail industries inside and out. He knows the fast-paced nature of business and the importance of ROI within a highly competitive marketplace. He has coordinated and executed multimillion-dollar advertising national campaigns for countless casino, hotel, and retail openings, rebrandings, and launches. Nick held positions as a Managing Partner or Senior Vice President at several large-scale hospitality and gaming marketing agencies. Nick has been a casino gaming advisor & marketing strategist having managed, directed, and coordinated multi-million dollar advertising, branding, and social media campaigns for dozens of hotels, retailers & casinos nationwide. Some of the casino properties include Seneca Niagara, Seneca Allegany, French Lick Casino, Resorts East Chicago, Downstream Casino, Atlantic City Hilton, Foxwoods Casino, Tropicana Casino Atlantic City, Resorts Tunica, Las Vegas Hilton, Bally’s Tunica, Resorts Atlantic City. Nick's experience also expands into the retail industry, working with name brands including Benjamin Moore, Hunter Douglas, and Ace Hardware retail stores.
Digital & Sports Marketing
Chaz Cervino is a former Division 1 athlete-turned Entrepreneur. An All-American high school athlete who committed to Syracuse University to play football, that’s only where Cervino’s story starts. After graduating, Chaz was determined to create his own business and he turned $400 and an office in his parent's basement into a multi-million-dollar agency “Today’s Business” and “Today’s Athletes”. Today’s Business was a full-service digital marketing agency. Cervino worked with many fortune 500 clients such as Hewlett Packard, Benjamin Moore, Barnabas Healthcare Systems, Cleveland Cavaliers, Illinois Bone, Joint, The Ntwrk App, Bodybuilding.com, Cellucor, and National Retail Systems. Chaz personally managed the digital presence of NBA Hall of Famer, Kevin Garnett, NFL Hall of Famer, Ray Lewis, NBA world champion, Kendrick Perkins, Super Bowl champions, Tony Siragusa, Lawrence Taylor, and many more!
Chaz utilizes his 10+ years in digital marketing, building multi-million dollar digital brands for Professional Athletes, Influencers, and Fortune 500 Entrepreneurs. Chaz has also expanded his digital expertise into NFTs, Metaverse, Volumetric Capture, and CryptoCurrency.
John possesses over 25 years of experience in casino management and operations. John has been a consultant and a General Manager for many tribal gaming commissions and tribal casino organizations. He has a "hands-on" approach to management and operations as well as an open-door policy. He has been responsible for Internal Control policies, training of gaming board personnel, training of gaming commissioners, and development and training of surveillance departments. John's experience also includes the Director of Gaming Commission for Lac Vieux Desert Tribal Gaming Commission. He was also responsible for the coordination and facilitating of the development, financing, and construction of the Lac Vieux Desert Resort Casino and completed the project within budget. Over the years John has worked with the National Indian Gaming Commission on various projects and was part of the committee that developed the Minimum Internal Controls that are still being used today.